File this one under ‘eww’. Players of olderAssassin’s Creedgames have made a discovery that has the developer and publisher, Ubisoft, in hot water.
Posting the discovery to Reddit, the player shows them happily playingAssassin’s Creed. However, when they bring up the map, they are greeted with a giant advert forAssassin’s Creed Mirageand its Black Friday deal. Which is a bit gross.
Assassin’s Creed Mirage is the latest title in the popular franchise
Don’t get me wrong,Assassin’s Creed Mirageis a brilliant game and deserves more players, but shoehorning in an advert is definitely the wrong thing to do. Adverts in games already feel out of place, but they’re understandable in some titles. Sports games, for example, could be seen to emulate the real world, given the sponsorship deals and signs within stadiums and racetracks.
Advert
Advert
However, forcing them into a story-based game in the hope that someone might take advantage of a sale is not a good move. Especially when many title screens of games are already linking to storefronts in the hope players buy in-game currency, DLCs or adjacent games.
There has been no comment from Ubisoft on this yet, but given the blowback from fans, it wouldn’t be surprising to see the adverts quietly pulled. That’s the hope, anyway.
Topics:Assassins Creed,Ubisoft
