It’s no secret thatGTA VIis the most highly anticipated video game there is and naturally, Rockstar Games and its parent company Take-Two Interactive are well aware of that fact. Sadly, despite the financial clout that this game brings, it could spell doom for hundreds if not thousands of employees.
When the first officialGrand Theft Auto VItrailerdropped in December 2023 itsmashed pretty much all YouTube records, especially with its first 24 hours garnering over 90 million views. At the time of writing, that debutGTA VItrailer currently has over a whopping 174 million views.
Check out the GTA VI trailer below!
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“Our sense is that the anticipation is much higher. Umh, much, much higher. On the other hand, you know, 195 million units to date is nothing to sneeze at,” said the CEO. “So we stop short of making predictions about how the title will do, but clearly anticipation is running very, very high.”
He continued: “Our goal is to align the interests of everyone who works here with the interests of the shareholders that keep us all pointing in the same direction. So you’re right there. There is an inherent tension potentially between getting something to market and creating perfection, but this company errs on the side of perfection.”
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Zelnick then went on to detail Take-Two Interactive’s cost-cutting plans which is the aspect that has caused a lot of unrest. “In terms of cost reduction, as I said and as you know, we have a three-part strategy that’s supported us well, through thick and thin. That is first and foremost to be the most creative company, also to be the most innovative, and finally, always to be the most efficient company in the entertainment business and that’s a big challenge and we mean it. And everyone here means it.”
“I think that it’s time to take another look at efficiency and make sure that everyone is focused on the things are really matter and only the things that really matter, and put ourselves in a position where we have the opportunity for great operating leverage as these titles come to market and as the revenues flow through the system.”
While it doesn’t take much insight to read between the lines, it’s still worth keeping in mind that Strauss Zelnick did not mention employee redundancies. That being said, when we hear company executives talking about maximising profits and appeasing shareholders, it often only means one thing, but I hope that I am wrong.
Grand Theft Auto VIis currently set to be released in 2025 for PlayStation 5 and Xbox Series X/S. At the time of writing, a PC release hasn’t been announced yet.
Topics:GTA 5,GTA 6,GTA Online,Grand Theft Auto,Take-Two,Rockstar Games,PC,PlayStation,PlayStation 5,Xbox,Xbox Series S,Xbox Series X
