EA wants to put adverts into video games we've already paid for
In today’s news of ‘things nobody except an executive wants’ is EA Games commenting that they’d like to put adverts into games we’ve already paid for.That’s right, you know that game you just spent £60 on? EA would like you to see adverts in that game because the money you spent just isn’t enough for them.EA are the company behind the latest Star Wars titles featuring Cal KestisOn an earnings call, EA CEO Andrew Wilson was asked about “dynamic ad insertion” into AAA games and his reply was this, “I think it’s still early on that front....