This probably isn’t the first time you’ve heard this, butThe Witcher 4has entered “full-scale production”.Great news. But what does “full-scale” mean, really? Developing a video game takes a lot of time, so does that mean we’ll see it sometime this decade or does it mean we’ll see it closer to 2030?Well according toCD Projekt’sCEO, the team expects to haveThe Witcher 4out before the end of 2027 - at the latest.AdvertIn aninterview with Eurogamer’s Chris Tapsell, Michal Nowakowski explained what went wrong withCyberpunk 2077’slaunch and how they’ve learned from the mistakes they made back in 2019.“To be honest, when we were kicking off the marketing campaign officially with pre-orders, which was the Keanu on stage [moment, at E3 in June 2019], the plan was actually to launch roughly one year later,” Nowakowski told Eurogamer.Cyberpunk 2077has come a long way.“It just didn’t really work. So we didn’t really plan for like a two-year campaign, and I still think that one year would really be fine [in terms of] time for a promotional campaign of that game.”AdvertNow here’s the juicy part you’re all here for, as Nowakowski then went on to explain how theCyberpunk 2077debacle will impactThe Witcher 4’s release."[CD Projekt] learned a lot of good practices from that experience: so announce the date when you’re like really, really sure of it,” he continued.“And now I think we have much better tools to be sure of that date, which we - on a smaller scale - proved to ourselves withPhantom Liberty… for a new game, we would still expect a slightly longer - but not two-year - lasting campaign.“So slightly longer than a year, slightly shorter than two years. Blimey. I’d have been the first to have told you that I assumed this game would be coming out a lot later than that.AdvertStill, we’ll have to see how the aforementioned “full-scale production” goes. The team could run into any number of delays, so let’s see how it all pans out.Featured Image Credit: CD Projekt REDTopics:The Witcher,CD Projekt Red,The Witcher 4,Cyberpunk 2077
This probably isn’t the first time you’ve heard this, butThe Witcher 4has entered “full-scale production”.Great news. But what does “full-scale” mean, really? Developing a video game takes a lot of time, so does that mean we’ll see it sometime this decade or does it mean we’ll see it closer to 2030?Well according toCD Projekt’sCEO, the team expects to haveThe Witcher 4out before the end of 2027 - at the latest.AdvertIn aninterview with Eurogamer’s Chris Tapsell, Michal Nowakowski explained what went wrong withCyberpunk 2077’slaunch and how they’ve learned from the mistakes they made back in 2019.“To be honest, when we were kicking off the marketing campaign officially with pre-orders, which was the Keanu on stage [moment, at E3 in June 2019], the plan was actually to launch roughly one year later,” Nowakowski told Eurogamer.Cyberpunk 2077has come a long way.“It just didn’t really work. So we didn’t really plan for like a two-year campaign, and I still think that one year would really be fine [in terms of] time for a promotional campaign of that game.”AdvertNow here’s the juicy part you’re all here for, as Nowakowski then went on to explain how theCyberpunk 2077debacle will impactThe Witcher 4’s release."[CD Projekt] learned a lot of good practices from that experience: so announce the date when you’re like really, really sure of it,” he continued.“And now I think we have much better tools to be sure of that date, which we - on a smaller scale - proved to ourselves withPhantom Liberty… for a new game, we would still expect a slightly longer - but not two-year - lasting campaign.“So slightly longer than a year, slightly shorter than two years. Blimey. I’d have been the first to have told you that I assumed this game would be coming out a lot later than that.AdvertStill, we’ll have to see how the aforementioned “full-scale production” goes. The team could run into any number of delays, so let’s see how it all pans out.Featured Image Credit: CD Projekt REDTopics:The Witcher,CD Projekt Red,The Witcher 4,Cyberpunk 2077
This probably isn’t the first time you’ve heard this, butThe Witcher 4has entered “full-scale production”.Great news. But what does “full-scale” mean, really? Developing a video game takes a lot of time, so does that mean we’ll see it sometime this decade or does it mean we’ll see it closer to 2030?Well according toCD Projekt’sCEO, the team expects to haveThe Witcher 4out before the end of 2027 - at the latest.AdvertIn aninterview with Eurogamer’s Chris Tapsell, Michal Nowakowski explained what went wrong withCyberpunk 2077’slaunch and how they’ve learned from the mistakes they made back in 2019.“To be honest, when we were kicking off the marketing campaign officially with pre-orders, which was the Keanu on stage [moment, at E3 in June 2019], the plan was actually to launch roughly one year later,” Nowakowski told Eurogamer.Cyberpunk 2077has come a long way.“It just didn’t really work. So we didn’t really plan for like a two-year campaign, and I still think that one year would really be fine [in terms of] time for a promotional campaign of that game.”AdvertNow here’s the juicy part you’re all here for, as Nowakowski then went on to explain how theCyberpunk 2077debacle will impactThe Witcher 4’s release."[CD Projekt] learned a lot of good practices from that experience: so announce the date when you’re like really, really sure of it,” he continued.“And now I think we have much better tools to be sure of that date, which we - on a smaller scale - proved to ourselves withPhantom Liberty… for a new game, we would still expect a slightly longer - but not two-year - lasting campaign.“So slightly longer than a year, slightly shorter than two years. Blimey. I’d have been the first to have told you that I assumed this game would be coming out a lot later than that.AdvertStill, we’ll have to see how the aforementioned “full-scale production” goes. The team could run into any number of delays, so let’s see how it all pans out.
This probably isn’t the first time you’ve heard this, butThe Witcher 4has entered “full-scale production”.
Great news. But what does “full-scale” mean, really? Developing a video game takes a lot of time, so does that mean we’ll see it sometime this decade or does it mean we’ll see it closer to 2030?
Well according toCD Projekt’sCEO, the team expects to haveThe Witcher 4out before the end of 2027 - at the latest.
Advert
Advert
In aninterview with Eurogamer’s Chris Tapsell, Michal Nowakowski explained what went wrong withCyberpunk 2077’slaunch and how they’ve learned from the mistakes they made back in 2019.
“To be honest, when we were kicking off the marketing campaign officially with pre-orders, which was the Keanu on stage [moment, at E3 in June 2019], the plan was actually to launch roughly one year later,” Nowakowski told Eurogamer.
Cyberpunk 2077has come a long way.
“It just didn’t really work. So we didn’t really plan for like a two-year campaign, and I still think that one year would really be fine [in terms of] time for a promotional campaign of that game.”
Advert
Advert
Now here’s the juicy part you’re all here for, as Nowakowski then went on to explain how theCyberpunk 2077debacle will impactThe Witcher 4’s release.
“[CD Projekt] learned a lot of good practices from that experience: so announce the date when you’re like really, really sure of it,” he continued.
“And now I think we have much better tools to be sure of that date, which we - on a smaller scale - proved to ourselves withPhantom Liberty… for a new game, we would still expect a slightly longer - but not two-year - lasting campaign.”
So slightly longer than a year, slightly shorter than two years. Blimey. I’d have been the first to have told you that I assumed this game would be coming out a lot later than that.
Advert
Advert
Still, we’ll have to see how the aforementioned “full-scale production” goes. The team could run into any number of delays, so let’s see how it all pans out.
Topics:The Witcher,CD Projekt Red,The Witcher 4,Cyberpunk 2077
