Sadly, even with the biggest of names backing an upcoming video game project, it doesn’t always guarantee success.
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Hanke explained that the cuts were made due to the “tough market environment due to the overall global macroeconomic slowdown, as well as unique challenges in themobilegaming and AR markets.”
“In the years sincePokémon Go’slaunch, the mobile market has become crowded and changes to the app store and the mobile advertising landscape have made it increasingly hard to launch new mobile games at scale,” said the CEO.
“We also face an AR market that is developing more slowly than anticipated, because of technology challenges and because larger players are slowing down their investments in light of the macro environment.”
Hanke went on to say that the company will now focus on releasing fewer higher-quality games with the continued support ofPokemon Gobeing a priority.
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It seems that Niantic, Inc certainly captured lightning in a bottle withPokemon Go, and has seemingly struggled to repeat the same level of success with other projects. Not only with the aforementioned Marvel game orNBA All-Worldbut even itsHarry Potter gameWizards Unitewas doomed to fail with it ceasing to exist in November 2021having only launched on mobile in 2019.
Despite the developer’s recent shortcomings, John Hanke still has high hopes in regard to the “prospects forPikminBloom,PeridotandMonster Hunter Now,” adding “but we have a lot of work to do.”
Topics:Marvel,Disney,Mobile Games
