Xbox is making a big change via a new marketing push, and it is dividing the fanbase.Microsoft Gaming recently unveiled a new advertising campaignpromoting the brandas more of a service rather than just a hardware company.The new Xbox advert turns everything into an Xbox.Essentially, the company wants users to know they can accessXboxservices across a wide range of hardware including third-party handheld PCs, laptops, mobile and smart TVs.AdvertHowever, this is only stoking the fires fans have feared for some time - that Xbox doesn’t care about the console market any longer.“So there it is. A proper mass marketing material to declare the fact that Xbox is no longer about its consoles anymore,”saidBolt_995 over on aReddit discussionabout the new campaign.Other fansdon’t see this as a concern, however, saying, “I know everyone is expecting Microsoft to stop making consoles, but I don’t see that happening. Xbox sales are declining but they’re still selling millions per gen.”It’s true that Microsoft is focusing on Xbox being an ecosystem - it has always shared a lot with PCs - but there is a fear that Xbox as we know it is fading away.AdvertAs Leeysasays on Reddit, “Good Move, PC has been part of the Xbox brand for years now and most people still think it’s just the consoles.”It’s understandable to think on the future of this idea. As another Redditorponders, “Actual consoles will be more of an accessory than the focus. Going to be interesting to see the financial implications.”I can’t seeMicrosoftever halting production on consoles until cloud gaming becomes the staple, but that’s a long time coming what with internet speeds being as scattered as they are.However, other platforms need to keep up with this idea,as one user puts it, “A lot of those platforms need to be much better Xbox’s in a hurry, PC especially,” in order to produce a solid parity across devices.Featured Image Credit: MicrosoftTopics:Xbox,Xbox One,Xbox Series S,Xbox Series X,Microsoft
Xbox is making a big change via a new marketing push, and it is dividing the fanbase.Microsoft Gaming recently unveiled a new advertising campaignpromoting the brandas more of a service rather than just a hardware company.The new Xbox advert turns everything into an Xbox.Essentially, the company wants users to know they can accessXboxservices across a wide range of hardware including third-party handheld PCs, laptops, mobile and smart TVs.AdvertHowever, this is only stoking the fires fans have feared for some time - that Xbox doesn’t care about the console market any longer.“So there it is. A proper mass marketing material to declare the fact that Xbox is no longer about its consoles anymore,”saidBolt_995 over on aReddit discussionabout the new campaign.Other fansdon’t see this as a concern, however, saying, “I know everyone is expecting Microsoft to stop making consoles, but I don’t see that happening. Xbox sales are declining but they’re still selling millions per gen.”It’s true that Microsoft is focusing on Xbox being an ecosystem - it has always shared a lot with PCs - but there is a fear that Xbox as we know it is fading away.AdvertAs Leeysasays on Reddit, “Good Move, PC has been part of the Xbox brand for years now and most people still think it’s just the consoles.”It’s understandable to think on the future of this idea. As another Redditorponders, “Actual consoles will be more of an accessory than the focus. Going to be interesting to see the financial implications.”I can’t seeMicrosoftever halting production on consoles until cloud gaming becomes the staple, but that’s a long time coming what with internet speeds being as scattered as they are.However, other platforms need to keep up with this idea,as one user puts it, “A lot of those platforms need to be much better Xbox’s in a hurry, PC especially,” in order to produce a solid parity across devices.Featured Image Credit: MicrosoftTopics:Xbox,Xbox One,Xbox Series S,Xbox Series X,Microsoft
Xbox is making a big change via a new marketing push, and it is dividing the fanbase.Microsoft Gaming recently unveiled a new advertising campaignpromoting the brandas more of a service rather than just a hardware company.The new Xbox advert turns everything into an Xbox.Essentially, the company wants users to know they can accessXboxservices across a wide range of hardware including third-party handheld PCs, laptops, mobile and smart TVs.AdvertHowever, this is only stoking the fires fans have feared for some time - that Xbox doesn’t care about the console market any longer.“So there it is. A proper mass marketing material to declare the fact that Xbox is no longer about its consoles anymore,”saidBolt_995 over on aReddit discussionabout the new campaign.Other fansdon’t see this as a concern, however, saying, “I know everyone is expecting Microsoft to stop making consoles, but I don’t see that happening. Xbox sales are declining but they’re still selling millions per gen.”It’s true that Microsoft is focusing on Xbox being an ecosystem - it has always shared a lot with PCs - but there is a fear that Xbox as we know it is fading away.AdvertAs Leeysasays on Reddit, “Good Move, PC has been part of the Xbox brand for years now and most people still think it’s just the consoles.”It’s understandable to think on the future of this idea. As another Redditorponders, “Actual consoles will be more of an accessory than the focus. Going to be interesting to see the financial implications.”I can’t seeMicrosoftever halting production on consoles until cloud gaming becomes the staple, but that’s a long time coming what with internet speeds being as scattered as they are.However, other platforms need to keep up with this idea,as one user puts it, “A lot of those platforms need to be much better Xbox’s in a hurry, PC especially,” in order to produce a solid parity across devices.
Xbox is making a big change via a new marketing push, and it is dividing the fanbase.
Microsoft Gaming recently unveiled a new advertising campaignpromoting the brandas more of a service rather than just a hardware company.
The new Xbox advert turns everything into an Xbox.
Essentially, the company wants users to know they can accessXboxservices across a wide range of hardware including third-party handheld PCs, laptops, mobile and smart TVs.
Advert
Advert
However, this is only stoking the fires fans have feared for some time - that Xbox doesn’t care about the console market any longer.
“So there it is. A proper mass marketing material to declare the fact that Xbox is no longer about its consoles anymore,”saidBolt_995 over on aReddit discussionabout the new campaign.
Other fansdon’t see this as a concern, however, saying, “I know everyone is expecting Microsoft to stop making consoles, but I don’t see that happening. Xbox sales are declining but they’re still selling millions per gen.”
It’s true that Microsoft is focusing on Xbox being an ecosystem - it has always shared a lot with PCs - but there is a fear that Xbox as we know it is fading away.
Advert
Advert
As Leeysasays on Reddit, “Good Move, PC has been part of the Xbox brand for years now and most people still think it’s just the consoles.”
It’s understandable to think on the future of this idea. As another Redditorponders, “Actual consoles will be more of an accessory than the focus. Going to be interesting to see the financial implications.”
I can’t seeMicrosoftever halting production on consoles until cloud gaming becomes the staple, but that’s a long time coming what with internet speeds being as scattered as they are.
However, other platforms need to keep up with this idea,as one user puts it, “A lot of those platforms need to be much better Xbox’s in a hurry, PC especially,” in order to produce a solid parity across devices.
Topics:Xbox,Xbox One,Xbox Series S,Xbox Series X,Microsoft
