YouTube is pushing for even more people to start paying for YouTube Premium following a new crackdown on ad blockers on the website.
There’s no doubt that the frequency of ads onYouTubehas increased quite a bit in recent times, which is rather convenient for the video sharing platform since it provides its own, paid-for solution to that very problem in the form of YouTube Premium. As well as access to YouTube Music Premium, video downloads and background play, the subscription service’s main perk is that it removes all ads, allowing for a seamless viewing experience. This costs £11.99/$11.99 a month, which is pretty wild when you consider that in the UK, that’s more expensive than the standard tier ofNetflix.
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Speaking to Bleeping Computer, YouTube said: “We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.” The company also clarified that video playback will only be temporarily disabled “in extreme cases, where viewers continue their use of ad blockers”.
It’s not known how long this “experiment” will last for, or whether it marks the start of a larger-scale crackdown, but needless to say, proceed with caution if you use an ad blocker on the site.
Topics:Youtube
